ASK SUBHASH

I help leadership teams make sense of technology and AI with a focus on what’s useful in practice. When you’re unsure what to do next, just ask me!

Hi! I'm Subhash

I help leadership teams make decisions about technology and AI when the stakes are real and the path forward isn’t obvious. Most of my work happens before anything is built, when the bigger risk is choosing the wrong direction or moving too fast on the wrong idea.I’m an independent technology advisor. I don’t sell or implement tools. I’m brought in to provide clear thinking, pressure-test tools and assumptions, and help teams decide what’s actually worth doing. With a heavy background in AI, I can see if you're buying, or have already bought, something that overpromises.I’ve worked with small to mid-sized organizations across the industries, often alongside operations, marketing, sales, finance, legal, and logistics, where the cost of getting it wrong is higher than the cost of slowing down to think. Much of my work comes through referrals.This site is a reflection of how I approach problems. If the way I think resonates with your needs, you can book time directly.

Philosophy

I think about technology and AI as business tools, not magic. Their value depends far more on context, incentives, and judgment than on models or features.Most teams don’t need more ideas—they need fewer, better ones. A big part of my work is helping leaders decide what not to pursue, especially when something sounds impressive but doesn’t meaningfully improve how the business operates.I’m skeptical of “transformation” language. Progress usually comes from small, well-chosen steps that compound over time. Clear ownership, realistic constraints, and shared understanding matter more than ambitious roadmaps.I also believe clarity is a prerequisite for speed. If a direction isn’t clear enough to explain simply, it’s usually not ready to build. Slowing down to get aligned is often the fastest way forward.Finally, I think good strategy should make itself unnecessary. The goal is not ongoing dependence, but better judgment inside the organization. When teams can make these decisions on their own, the work has done its job.

HOW I WORK

  • Start with the decision, not the tool. We focus on the choice you’re trying to make—what to pursue, what to delay, or what to stop.

  • Short, focused engagements. Most work is time-boxed: a single working session or a short sprint. The goal is clarity and momentum, not ongoing advisory.

  • Full transparency. I offer clients the ability to be online and connected while I work. I see it as collaborative, not micro managing

  • Independent by design. I don’t sell software, implementation, or managed services. That lets me be honest about what does and doesn’t make sense.

  • Business constraints first. We work within real organizational, financial, and operational limits.

  • Direct feedback. If something doesn’t hold up, I’ll say so. Saying no early is often the most valuable outcome.

  • Built to end. Engagements are designed so teams leave with better judgment and clearer priorities, not dependence on me.

  • Clean handoff. When the direction is clear and the team is moving, I step away.

Contact

If you’re wrestling with a technology or AI question, reach out.